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Google Compare Ads – Hunt for best offers!

October 31, 09 by Bharani

Google launched yet another important feature today – this time in adwords – called as “Compare ads” which allows users to compare multiple offers from various advertisers and choose the best. This goes one step beyond the current structure where ads compete with one another for users attention through ad title, ad description etc., Now users can compare interest rates for mortgage loans as shown below:

https://www.google.com/comparisonads/mortgages

This feature is currently available for mortgages only in US (in select cities). But it’s just a question of time before Google rolls this out across various industry segments and geography. All those comparison shopping engines in travel, loans, insurance, books, products will be definitely affected. The middlemen will be eventually eliminated and Google will become the central hub between sellers and consumers. The users will definitely be happy about this feature. Google is beginning to deliver more and more content from within its site. I am having a bad feeling about this trend…

What’s your take on this…?

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