Archive for March, 2010

Now Godaddy pulls out of China!

March 26, 10 by Bharani

Western companies pulling their business roots out of china is becoming a hot trend these days. Just few days after Google officially pulls out of china, Godaddy follows suit and closes down its operations in china. Citing the new regulations which requires domain registrars to gather relevant document proofs such as photographs, residence proof, email address, telephone numbers and signed forms (!), godaddy stops offering “.cn” registrations.

The world’s largest registrar of internet domain names said Wednesday that it was pulling out of China in the wake of strict new laws that allegedly will increase government surveillance of web sites…

Jones [Christine Jones, general counsel for Go Daddy] said the new Chinese policies required every website owner to submit photographs, business information and individually signed forms, as well as their physical address, email address and telephone numbers.

‘We didn’t want to act as an agent of the Chinese government,’ Jones said. ‘We can’t let them be strong and us be weak all the time. We just have to stop it, and then we’ll start offering .CN domain names again.’

link

Is china trying to enforce the closed economy even on the internet turf? I guess so..They are not doing directly, but they are doing it through indirect means such as regulations, strict guidelines, tight web monitoring etc., For now, we will have just observe the cyber-war between the western supremacy (read US) and the new rising power China. Who is next in-line to close the operations? Dell (they are already showing some signs)?

Google Adsense serves multiple ad-networks now!

March 17, 10 by Bharani

It’s been 3 months since Google announced that it would be serving ads from third party ad networks through its own publisher network called adsense. Today, Google has rolled out the feature to all adsense accounts. Currently, Google is accepting ads only from third party adnetworks from North America and Europe. Publishers can opt-out of select adnetworks or can decide to opt-out of all adnetworks completely. I am going to test this by turning on and off adnetworks and see how this impacts my bottomline. As of now, there are 92 ad-networks certified by google adsense. Shown below are the list of 92 ad-networks.

Adchemy
http://adchemy.com/
Adchemy: Technology for Relevant Digital Advertising
Adchemy enables marketers to compose, deliver, and optimize millions of highly relevant ads from a single platform at massive scale.

Invite Media
http://www.invitemedia.com/
Invite Media – Next generation platform for display media trading

Specific Media
http://www.specificmedia.com/
Home – Specific Media
Specific Media provides advertisers, marketers, and agencies with multiple distribution channels to reach consumers on the Web.

Turn
http://www.turn.com/
Turn – The Smart Platform for Digital Advertising
Turn’s advanced platform combines predictive targeting, custom behavioral modeling, and powerful analytics to deliver exceptional performance to global agencies, publishers and premium advertisers.

Read the rest of this entry »