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Power of Association…

June 16, 06 by Bharani

Guest House: (May 8th)

3 Wipro guys in front of me..all freshers…introduce themselves to me…I introduce myself…and theres comes the word “ISB”…the looks on their faces change…a mark of respect emerges….from then on whatever I say, they listen with silence….with attention…They want to know more about ISB…a lot…they have already started GMAT Preparation…!!!

Guest House: (May 11th)

New set of people come to Guest house (Google guys). This time, I don’t do anything…The Wipro guys convey that I am from ISB…”He is from I..S..B..”!!

Convergys: (May 16th)

Some of my colleagues come to me (freshers)…talk with me…want to know more about ISB…”Bharani, We would like to sit with you and want to listen to your experiences about ISB someday..”. “How much score should I get in GMAT?”…and the list goes on..They see me with respect…talk to me with regard…I would definitely help them out in whatever way possible…of course nothing is official…

Convergys: (June 8th)

A new person joins our team. We kind of introduce ourselves. This time, I don’t say that I am from ISB…After quite some time, he comes to know that I am from ISB..”Oh…you are a product of ISB…? great!”. The look on his face changed to some kind of respect….

Convergys: (June 15th)

Induction program…I introduce myself…mention that I am from Indian School of Business….The looks on the faces of people changes….they pay more attention to what I say…I infered from couple of coffee chats with some of those people that they wanted to work with the team which has grads from ISB! Some people already are planning to prepare GMAT!! They say, “Who better than you to give gyaan about MBA courses…we would like to hear from you about that sometime..?”…

Man, this kind of respect triggers a kind of ‘nashaa’…It’s a good feeling..but should not fall for it…it is very tricky…the expectation on me is higher…They would like to see some magic from me…that kind of pressure is too much…I sometimes think, “Oh man, they think I am a superman…what if i screw up this?”…May be I am disillusioned…but there are more evidences to support that it is not disillusion, but a genuine expectation dilemma…

The last 2 years of impressive placement performance and the incredible media coverage executed by ISB this year has made sure that ISB is known as a big brand…reputed brand…ISB brand is growing…at a rapid pace…

Similar to “Burden of command”, this is called “Burden of ISB”!!! People judge the quality of ISB based on quality of you…if you are really good, then perception about ISB goes up…but if you are not that good, perception about ISB goes down…atleast among the people who observe you daily…

Now I know why some IIT guys and IIM guys move around with a shield around them….and don’t even talk to some people from tier 2 colleges…it’s because of this ‘Nashaa’…it’s because of this “Power of association with a great institution”….I am hoping that my humility will not let me down and help me to walk with a level-head. This ‘realization’ should keep me on my toes and help me to perform well…

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